Splay and Nice One to become SplayOne

NICE NEWS Nordic Entertainment Group (NENT Group) companies Splay and Nice One will merge to create SplayOne, a new Nordic powerhouse in branded entertainment operating as part of NENT Group’s studio business; NENT Studios.

The new company SplayOne will focus on creating branded entertainment that helps advertisers engage audiences on a wide range of platforms. The company will have a total of 116 employees in Denmark, Finland, Norway and Sweden, and will be fully owned by NENT Group. SplayOne will be part of NENT Studios, which spans 31 companies in 17 countries.

Vigor Sörman, founder and current CEO of Splay, will be CEO of SplayOne Group. Anna Hammerlid Tollesson, currently CEO of Nice One Sweden, will continue as CEO of SplayOne Sweden. The local management team of SplayOne in Sweden will also consist of Mårten Forslund, Viktor Linnell, Emanuel Eddyson and Mikael Ljung.

Anders Jensen, NENT Group President and CEO: “Every day, Splay and Nice One help companies develop and enhance their brands by creating engaging content for millennial viewers across a range of platforms. Bringing together these talented storytellers as SplayOne will give the new company a unique position in the Nordic branded content market.”

Morten Mogensen, CEO of NENT Studios: “NENT Studios comprises some of the most highly regarded and awarded production companies in the industry, and we are delighted to welcome yet another amazing storyteller to the family with SplayOne. Splay and Nice One are a perfect match; both are experts within the growing field of branded entertainment, and with this merger we will bring even greater stories to our customers.”

Vigor Sörman, CEO of SplayOne Group: “Successful content marketing is all about entertaining stories and smart distribution. SplayOne stands out in both areas and will enable brands to cut through the noise in an effective and relevant way. We’re building a Nordic powerhouse in branded entertainment.”

Further details of SplayOne’s brand, organisation and strategy will be presented in early autumn.

Questions? Please contact CEO at Nice One Sweden, Anna Hammerlid Tollesson at anna.hammerlid@nice.one

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