Earned distribution. When the audience gets what they want.
Earned media coverage is priceless, but traditionally hard to obtain without cashing out to an expensive PR firm. But when we outline strategies and smart campaigns together, there is a part of the process that involves putting effort into this segment.
The most natural part of earned recognition is by creating quality content that can become viral organically. When something is truly unique, the audience will follow. We can help you with your media outreach.
Sometimes we create really clever campaigns with our clients, which makes us want to send out press releases and call media outlets. The case Batterijakten is a good example.