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Nice One launches in Denmark

Two top talents from the Danish production industry will launch the new Danish digital studio, Nice One Denmark Nice One Denmark will be led by Chief Commercial Director Klara Sofie Svendsen and Chief Creative Officer Niels Lindberg, who will both join nice entertainment group’s Nordic management team. Nice One Denmark will work closely with Copenhagen-based…

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5 video advertising campaigns we loved in 2017!

NICE GUIDE With new techs and tools emerging in the digital world, the competition is getting too tight for brands to launch outstanding video advertising campaigns. From a positive perspective, film-makers have all they need to set fire to their storytelling; from high tech equipments to new techniques like VR and 3D Printing. Digital marketers have…

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Top 5 digital and content marketing conferences worth closing your office to attend!

NICE GUIDE The key to have a fast-growing business is quality content and a sophisticated content marketing roadmap based on the tech and the content creation trends. Digital content main players such as Google, Facebook, Microsoft, etc. are revealing new techs and options more frequently in comparison to the past. Marketing trends are changing and…

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Ad Fatigue and Ad blockers kill your campaigns. Here‘s how you solve it.

NICE READING We live in a generation where consumers have more power than advertisers. As advertisers are now struggling to reach their audiences and lose a lot of money, consumers have become more demanding and have higher expectations. The constantly changing digital landscape and availability of new software on the market impacts the way brands…

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The importance of Data Visualisation

NICE GUIDE We are all suffering from information overload or some kind of data glut. There might be, however, a simple solution to how we can comprehend the incoming wave of information – by using our eyes. By visualising information we can see patterns, dots and connections that actually matter which otherwise would be scattered…

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Target your audience: Pre-roll or Trueview?

NICE TO KNOW With the time spent in front of TV declining, viewers are watching as much video online as we used to watch on television. YouTube has become the new tube and you as a marketer need to adapt and learn how to monetize your marketing efforts using this channel. The most popular formats and also…

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Three things you should know to benefit from data

NICE READING The masses of information widely available these days all around us from market trends to industry news have fundamentally shifted our basic understanding of the world. This availability of data has brought us to the point where learning how to extract useful information, interpret it and get knowledge from it has become of big…

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How to market a podcast in 7 simple steps

NICE GUIDE Congrats! You have made a podcast. But – if you think that your work is over once your podcast is produced, edited and ready for take-off, think again. That’s when the real job starts. Now you must get attention for the podcast and build an audience. There are many paths to embark upon…

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Embrace the future marketing with virtual reality

NICE READING According to Deloitte Global, the virtual reality has had its first billion-dollar year in 2016 and is likely to have multiple applications in the longer term, yet the vast majority of commercial activity in 2016 has been focused on video games. We have met up with Joel Edström, Head of Partnerships/VR at Nice…

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Nice One enters the Norwegian market

NEWS MTG’s content agency Nice One expands to the Norwegian market and opens an office in Oslo. The office will initially consist of 11 employees who will work with strategic content production . Thomas Hauge will be manager for Nice One in Norway. He previously held the position as creative commercial director at the Norwegian production company Monster,…

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