Case: Kärcher

Skitig men lycklig: engaging dirty stories

Kärcher is a German-owned leading manufacturer of cleaning equipment for both private and professional use. They wanted to reach their core customers with communication that sets Kärcher as a brand the customers can rely on in every situation.

Kärcher Sweden’s main communication consists of product-focused content, so Nice One developed the concept ”Skitig men lycklig (Dirty but Happy)” which consists of five mini-documentary episodes where Kärcher attends really dirty, oftentimes small and publicly loved events such as Bog Snorkling, Swamp Soccer & Tractor Race. The series highlights the local heroes that make these events possible.

The result? Large organic reach on Kärcher’s Facebook page. With a minimum of 75 000 people reached and averaging 900 unique interactions (likes, shares & comments combined) for every episode we turned dirt into gold!

See all the full episodes here >