More muscles! Kristallen-nominee appointed new Creative Director

NEWS We now strengthen our offer by recruiting Linn Mannheimer as Creative Director. Linn has a long-standing background in scriptwriting, directing, producing and developing TV formats.

Linn Mannheimer

She has developed programs for the Swedish national public TV broadcaster SVT, Jarowskij and Anagram. She is also one of the brains behind the Swedish TV-award ‘Kristallen’ for comedy Trettiplus.

At Nice One Linn will focus on developing TV-formats and creative content concepts for brands weary of traditional advertising and Facebook clips as well as for AVOD platforms which rely more on analysis rather than a ‘gut feeling’.

– When people worry about the future of the TV industry and its development, I feel quite the contrary. I feel an urge to start thinking differently, to take on new kinds of briefs, use new storytelling techniques, package the format but keep faith in the ideas’ simplicity. And most importantly, it should feel real. Many companies in the industry talk about how they would like to start doing things in a new way. Nice One does that especially when it comes to data-driven development which is based upon a comprehensive target group analysis’, says Linn.

–An increasing number of brands are requesting the same way of thinking as we see in the entertainment industry. Partly how we think in terms of TV formats and storytelling, but also in terms of IP and distribution Linn has a hands-on experience developing and working on projects within that ‘ecosystem’ that has always stood out. She is clearly a recruiter’s dream candidate for us’, says Anna Hammerlid Tollesson.

Get in touch with Linn!
mobile: +46 733 875 378


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