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Sweden’s first live TV Gala in favour of diabetes

NICE NEWS In April, MTG and the Swedish Diabetes Association announced their newly established cooperation where MTG gives commercial space in its/their Swedish television and radio channels as well as in Viafree for information on diabetes and what can be done to contribute towards the disease. At the same time, the plan was also announced…

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Ad Fatigue and Ad blockers kill your campaigns. Here‘s how you solve it.

NICE READING We live in a generation where consumers have more power than advertisers. As advertisers are now struggling to reach their audiences and lose a lot of money, consumers have become more demanding and have higher expectations. The constantly changing digital landscape and availability of new software on the market impacts the way brands…

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The importance of Data Visualisation

NICE GUIDE We are all suffering from information overload or some kind of data glut. There might be, however, a simple solution to how we can comprehend the incoming wave of information – by using our eyes. By visualising information we can see patterns, dots and connections that actually matter which otherwise would be scattered…

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Target your audience: Pre-roll or Trueview?

NICE TO KNOW With the time spent in front of TV declining, viewers are watching as much video online as we used to watch on television. YouTube has become the new tube and you as a marketer need to adapt and learn how to monetize your marketing efforts using this channel. The most popular formats and also…

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Whoop, whoop! Four nominations to Nice One

NEWS When the nominations in the Swedish Content Awards 2017 was revealed today, Nice One was nominated in four categories: • Batterijakten 2017 in the non-profit category – a content for Sweden’s all fourth graders to learn more about the importance of recycling • Hantverkarrock in the construction/real estate category – a web serie with two craftsmen reporting from…

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Three things you should know to benefit from data

NICE READING The masses of information widely available these days all around us from market trends to industry news have fundamentally shifted our basic understanding of the world. This availability of data has brought us to the point where learning how to extract useful information, interpret it and get knowledge from it has become of big…

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Nice One grows. Again.

NICE NEWS Nice One hires Mårten Forslund as the Chief Commercial Officer – a response to growing demand from companies for video content in the premium segment and Nice One’s rapid expansion. Mårten Forslund comes from the Banijay Zodiak production group, where he started the development company Zodiak Factory which was mainly responsible for creating and…

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How to market a podcast in 7 simple steps

NICE GUIDE Congrats! You have made a podcast. But – if you think that your work is over once your podcast is produced, edited and ready for take-off, think again. That’s when the real job starts. Now you must get attention for the podcast and build an audience. There are many paths to embark upon…

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Embrace the future marketing with virtual reality

NICE READING According to Deloitte Global, the virtual reality has had its first billion-dollar year in 2016 and is likely to have multiple applications in the longer term, yet the vast majority of commercial activity in 2016 has been focused on video games. We have met up with Joel Edström, Head of Partnerships/VR at Nice…

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Nice One enters the Norwegian market

NEWS MTG’s content agency Nice One expands to the Norwegian market and opens an office in Oslo. The office will initially consist of 11 employees who will work with strategic content production . Thomas Hauge will be manager for Nice One in Norway. He previously held the position as creative commercial director at the Norwegian production company Monster,…

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