Case: Diabetesförbundet

Diabetes and beyond

When looking to increase the membership in Sweden’s Diabetes Association, a new branding and communications strategy was put into place with the help of Nice One. The project includes the production of engaging content for web, magazine and social media.

Sweden’s Diabetes Association’s member magazine Allt om Diabetes has long been a membership perk and is distributed to 22 000 members bimonthly. In 2016, Nice One took a new approach to the magazine and rebranded it with new layout and editorial focus.

The new magazine went beyond speaking about diabetes only, and is now a forum for many different lifestyle-related questions in close contact with the readers. Interviews with important role-models are highlighted, and with some efficient PR work these stories have been picked up by other media outlets, spreading the word about the member association to a much larger audience.

Diabetesförbundet
Swedish tabloid Expressen told the story about TV host Peter Jihde’s life with diabetes, and article based entirely upon a long interview with Jihde in the Allt Om Diabetes-magazine. Hence the content reached far more potential members.

The magazine is produced in tight symbiosis with the website, which also has been rebranded, restructured and revitalised by the team at Nice One.

A stronger and more focused social media presence is the third pillar in this successful content and branding effort.

New statistics from 2016 reveal that the number of Diabetsförbundet memberships are growing – putting a halt to a 12-year-long decline. The redesigned member magazine is said to be one of the reasons for this positive shift. 

Swedish tabloid Expressen told the story about TV host Peter Jihde’s life with diabetes, and article based entirely upon a long interview with Jihde in the Allt Om Diabetes-magazine. Hence the content reached far more potential members in an editorial and trustworthy context. Read the full article how pr gives your content wings.

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